Choose a name for your USA LLC

How To Choose A Name For Your USA LLC

How To Choose A Name For Your USA LLC

Choosing a name for your USA LLC is a crucial step in starting your business. Your name is your identity, your marketing tool, and your legal requirement. It should reflect your brand personality, stand out from the crowd, and comply with the law. But how do you find a name that meets all these criteria? In this article, we will guide you through the steps to choose a name for your USA LLC that will help you achieve your goals and avoid common pitfalls. 

What is an LLC name?

An LLC name is the name that you choose for your limited liability company. It is the name that you use to register your business with the state, to sign contracts, to file taxes, and to conduct other official transactions. An LLC name has some features that you need to know before you pick one for your business

Legal Name

The legal name of your LLC is the official name that appears on your formation documents, such as artic or county.

Trademark

les of organization or certificate of formation. It must include an indication that your business is a limited liability company, such as “LLC”, “L.L.C.”, “LC”, “L.C.”, or “Limited Liability Company”. It must also be unique and distinguishable from other business names registered in your state.

Trade Name

A trade name, also known as a DBA (doing business as) name, is the name that you use to market your business to the public. It may be different from your legal name, but it must not be misleading or confusing. You may have more than one trade name for different products or services that you offer. To use a trade name, you may need to register it with your state

A trademark is a word, name, symbol, or device that identifies and distinguishes your goods or services from those of others. It may be the same as your legal name or trade name, or it may be a variation of them. You need to check if the trademark that you want is available and register it with the U.S. Patent and Trademark Office. Having a trademark that matches or represents your LLC name can help you protect your brand and prevent others from using it without your permission.

Domain Name

A domain name is the name that you use for your website and email address. It may be the same as your legal name or trade name, or it may be a variation of them. You need to check if the domain name that you want is available and register it with a domain registrar. Having a domain name that matches or represents your LLC name can help you establish your online presence and credibility.

How to choose your USA LLC name

Choosing an LLC name is not only a legal requirement, but also a strategic decision that can affect your business success. You want a name that reflects your brand personality, attracts customers, and sets you apart from your competitors. Here are some legal requirements and guidelines, as well as other considerations, for choosing an LLC name.

Legal requirements and guidelines

Before you finalize your LLC name, you need to make sure it meets the following legal criteria:

  • ● It must include an indication that your business is a limited liability company or an abbreviation like LLC. Most states require this to avoid confusion with other types of entities.
  • ● It must be unique and distinguishable from other business names registered in your state. You can use your state’s online database and the U.S. trademark office to check the availability of your desired name.
  • ● It must not contain restricted or prohibited words that could imply a different entity type, a governmental affiliation, or a regulated industry. Check with your state’s business website for a list of words that you cannot use or need permission to use.

Other considerations

Besides the legal requirements, there are also other factors that can influence your choice of an LLC name. Here are some tips to help you pick a name that suits your business vision:

  • ● Think about the service or product that you sell. Your LLC name should reflect what it is you do, so customers will remember it.
  • ● Find an original and unique name that stands out from the crowd. Use your creativity and avoid using generic or overused words or phrases.
  • ● Make it memorable, meaningful, and catchy. Use alliteration, rhyme, or wordplay to create a name that sticks in people’s minds and conveys your brand message.
  • ● Make it domain-name ready and social-media friendly. Check if the website domain name and the social media handles that match your LLC name are available. If not, consider tweaking your name or using a different extension.

How to register USA LLC name

Once you have chosen an LLC name that meets the legal requirements and guidelines, you need to make sure it is available in your state and register it with the state agency that handles business filings. Registering your LLC name will protect it from being used by another business in your state, and will allow you to conduct business under that name. Here are some steps to follow if you want to register an LLC name.

Search for the availability of your USA LLC name: You can use your state’s online database and the U.S. trademark office to check if your desired name is already taken by another business in your state or nationally. You can also use online platforms that connect buyers and sellers of business names, such as Brand Bucket or Brand root, to see if your name is for sale.

Reserve your USA LLC name: If your name is available, you may want to reserve it before you file your formation documents. Some states allow you to reserve a name for a certain period of time, usually 30 to 120 days, for a small fee. This will prevent other businesses from registering your name while you prepare your paperwork .

What happens if your USA LLC name is already taken?

If you search for your desired USA LLC name and find out that it is already taken by another business in your state or nationally, you have a few options to deal with this situation.

  • Choose a different name: The simplest solution is to come up with a new name that is not already in use. You can use your creativity and brainstorm some alternatives, or use online tools that generate business name ideas, such as Namelix or Shopify Business Name Generator.
  • Modify your name: If you are attached to your original name, you may be able to tweak it slightly to make it unique and distinguishable. For example, you can add a word, a number, a location, or a suffix to your name. However, be careful not to make your name too similar to another business name, as this could cause confusion or trademark infringement issues.
  • Buy the name: If the owner of the USA LLC name that you want is willing to sell it, you may be able to buy it from them. This can save you time and hassle of finding a new name, but it can also involve some risks and costs. You will need to contact the owner, negotiate the price and terms, exercise due diligence, finalize the purchase agreement, and notify the state and other authorities about the change of ownership.
  • Use a trade name: A trade name, also known as a DBA (doing business as) name, is the name that you use to market your business to the public. It may be different from your legal name, but it must not be misleading or confusing. You may be able to use a trade name that is similar or identical to another LLC name, as long as you register it with your state or county and do not infringe on their trademark rights.

If your LLC name is already taken, you don’t have to give up on your business idea. You can still find a way to get a name that suits your brand personality and attracts customers. By following these options, you can deal with this challenge and move forward with your LLC formation.

Conclusion

Choosing and registering an LLC name can be a complex and time-consuming process, but you don’t have to do it alone. 
You can choose Bizcognitis for registering your USA LLC and enjoy the benefits of our comprehensive services, such as:

  • ● USA business registration
  • ● EIN registration
  • ● Annual LLC compliances
  • ● Seller permit
  • ● Periodical sales tax filing
  • ● Annual income tax filing
  • ● Trademark registration
  • ● Trade Licenses

Bizcognitis is a professional consulting firm that helps businesses optimize and improve their overall business model. They have a team of experienced leaders and practitioners who are client-focused, delivery-excellence driven, and can navigate and manage complex projects. They place their prime focus on empowering your business and connecting you with the opportunities.

Contact Bizcognitis today and get started with your USA LLC registration. You will be glad you did.

FAQs – Choosing a Name for an LLC

Is it necessary for your LLC name to be the same as your business name?

No, it is not necessary for your LLC name to be the same as your business name. You can use a different business name or trade name for marketing purposes, as long as it is not misleading or confusing, and you register it with your state or county. However, you need to use your LLC name for legal and financial transactions, such as signing contracts, opening a bank account, and filing taxes.

What is the difference between LLC name and DBA?

LLC name is the legal name of your business entity, registered with the state, provides limited liability protection.
DBA (Doing Business as) is fictitious name of your business, registered with the state or county, does not provide liability protection
Both can be used together or separately, depending on your business needs and preferences.

Is DBA and Trademark the same thing?

No, DBA and Trademark are not the same. They serve different purposes and have different legal implications. A DBA is a Doing Business As name that allows you to operate your business under a different name than your legal name or your business’s registered name. A Trademark is a type of intellectual property registration that protects your business’s name, logo, slogan, or any other distinctive feature that identifies your brand.

What are restricted or prohibited words to consider for LLC name reservation?

Restricted or prohibited words are words that you cannot use or need permission to use in your LLC name, because they could imply a different entity type, a governmental affiliation, or a regulated industry. Some examples of restricted or prohibited words are:

● Bank
● Trust
● Insurance
● Corporation
● Incorporated
● Federal
● United States

The list of restricted or prohibited words may vary by state, so you should check with your state’s business website or agency before you choose your LLC name.

Can I reserve the name before registration of an LLC?

Yes, you can reserve the name before registration of an LLC in most states. This means that you can protect your desired name for a limited time, usually between 30 to 120 days (depending on the state),  by filing a form and paying a fee with your state.

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